5. The subject line
Business owners often give a lot of thought to what the body of their email will say, but don't forget about the subject line. The subject line is the first thing customers see. A great email body is useless if the customer never opens the email.
6. One star reviews
The best way to reduce the impact of getting a one star review is to proactivly build up a stack of glowing five star reviews. A bad review has a much smaller influence on potential customers if it is the outlier.
7. In person vs. email
Asking for a review via email is best. Consider that when you ask in person the customer must remember your request until they are on a computer again, but if they read your request in an email they are already on a computer. The odds they follow through are much higher.
Small business owners are busy. They need more five star reviews, not another task. Review generation apps reduce the effort required to send review requests by automating repetative tasks.